On Fitbit’s product detail page, consumers can click and drag their mouse over the product image to get close-up, side-view, and back-view looks at product features. While doing that, consumers may become more connected to the product, which will likely lead them to purchase.
Some interior designers, B2B manufacturers, and automotive brands go even further by applying product configurators to create a highly interactional shopping experience. For example, when consumers go to Tate Shop’s online store, they can customize an artwork print and visualize how it’ll fit their home in real-time.
Image Source: Tate Shop
By offering product configurators, Tate Shop can create products that align with individual consumers’ expectations, increase their satisfaction, and reduce returns. They also collect a vast amount of customer data that is valuable to design future targeting campaigns.
Fix These Ecommerce Product Photography Mistakes to Improve Your Conversions
Product photos help showcase your products in an attractive way, shape consumers’ first impressions of your business, and entice them to make a purchase. They’re an essential part of digital shelf success for ecommerce brands and retailers, especially those selling directly to consumers.
Now go back to your product detail pages and check if you’ve made those ecommerce product photography mistakes above. If yes, start fixing them as soon as possible to enhance the shopping experience for your customers.
If you’re looking for more PDP best practices, check out the Complete Product Page Toolkit created by Salsify’s digital shelf experts. This ultimate guide will help you understand if you’re doing right with your PDP and give you actionable tactics to improve it for optimal performance.