Month: July 2022
How To Prioritize the Right Customer Touch Points | Salsify
The digital world is made up of a complex combination of different channels. In this increasingly omnichannel marketplace, brands have more customer touch points to monitor than ever before. It can be difficult to identify which channels your customers prefer,...
Everything You Need to Know About Google Marketing Platform
What is Google Marketing Platform, how does it compare to Google Ads, and why should we care? We’ve got the answers to those questions, and more. Whether you’re a smaller business looking for easy-to-use campaign tools or a large online...
You Choose: Free Shipping vs. Lower Prices
Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. Today, consumers expect it for every online purchase. But someone has...
Collaborating Effectively: 5 Best Practices for Brands and Retailers | Salsify
By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales. As such, these types of collaborations are top of mind for brands and retailers around the world. According to a Partnerize report,...
7 Strategies To Leverage Customer Match In Google Ads
Last Updated on July 26, 2022 Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected...
How To Improve Customer Retention With Enhanced Shopping Experiences | Salsify
Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate, and ongoing success becomes a challenge. But there’s another side to this story: customer retention. Keeping current customers happy is critical both to ensure...
Google Ads Audiences: Leverage the Right Audience for Your Ads
Last Updated on July 15, 2022 You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses use advanced audience targeting to improve the performance of their campaigns and ultimately increase sales. But...
20 Popular Shopify Stores to “Copy” for Success
Share via: If you’re looking to start a Shopify store of your own, it won’t hurt to look at some of the most popular Shopify stores. While you shouldn’t copy them exactly (we’re not fans of violating copyright laws!), you...
How To Win the Amazon Buy Box | Salsify
After much research and comparison, a shopper has narrowed their selection to your product and two other products. How could you ensure your product is the one ultimately purchased? You need to know how to win the Amazon buy box...
Amazon Prime Day Recap, Day 2
Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning...