The digital world is made up of a complex combination of different channels. In this increasingly omnichannel marketplace, brands have more customer touch points to monitor than ever before. It can be difficult to identify which channels your customers prefer,…
What is Google Marketing Platform, how does it compare to Google Ads, and why should we care? We’ve got the answers to those questions, and more. Whether you’re a smaller business looking for easy-to-use campaign tools or a large online…
Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. Today, consumers expect it for every online purchase. But someone has…
By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales. As such, these types of collaborations are top of mind for brands and retailers around the world. According to a Partnerize report,…
Last Updated on July 26, 2022 Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected…
Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate, and ongoing success becomes a challenge. But there’s another side to this story: customer retention. Keeping current customers happy is critical both to ensure…
Last Updated on July 15, 2022 You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses use advanced audience targeting to improve the performance of their campaigns and ultimately increase sales. But…
Share via: If you’re looking to start a Shopify store of your own, it won’t hurt to look at some of the most popular Shopify stores. While you shouldn’t copy them exactly (we’re not fans of violating copyright laws!), you…
After much research and comparison, a shopper has narrowed their selection to your product and two other products. How could you ensure your product is the one ultimately purchased? You need to know how to win the Amazon buy box…
Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning…
Share via: Your small business is unique. That’s why it’s important to have a solid shipping strategy that caters to your customers’ needs. When determining the ideal shipping and fulfillment strategy for your company, it helps to remember that shipping…
Humanity has long been fascinated by the prospect of developing a machine that can accurately mimic its own appearance, behavior, and emotional complexity. Aristotle speculated that technological advancements in robotics could one day usher in unprecedented human equality, and ultimately…
Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning…
Walmart is making big changes to stay competitive with fellow e-commerce retail giants. One of its biggest announcements this past spring was the move to second-price auctions for PPC product ads. But under this model, the top bidder doesn’t always…
The demand from global consumers is apparent: They want personalized shopping experiences — and brands and retailers must have a clear strategy to create them. Ecommerce personalization is the process of creating personalized online shopping experiences with customer-supplied information, and…
Share via: If you’re thinking about starting an ecommerce store, you need to build a website – and depending on the scope, you could spend anywhere from a few hundred to thousands of dollars. Let’s take a closer look at…
Share via: Starting an ecommerce business in today’s economy is easier than you might think, but to be successful, you need to do a bit of homework first. If you want to know how to make money with ecommerce, you…
Last Updated on July 7, 2022 It’s no exaggeration to say that selling supplements online is hard. There is lots of money to be made selling supplements and vitamins, so competition is brutal. With paid social, you’re able to steer…
Last Updated on July 6, 2022 When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers,…
If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand,…