2023 Consumer Research Unpacks Global Shopper Insights | Salsify

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S. 

With the release of its annual consumer research report, Salsify continues to help brands zero-in on the crucial elements of a product page, as well as what consumer channels need to prioritize and optimize to stay profitable and grow.

New Insights From 2023 Consumer Research

For consumers around the world to better connect with your brand story and buy your products, one thing is certain: You need to be found (and found looking your best) on an array of digital touch points. 

This includes keeping your product offering and content sharp, presented in memorable omnichannel experiences — not just as flat text on a web page. 

Top Takeaways From Salsify’s Latest Consumer Research 

Of the many insights packed into the 2023 consumer research report, here are a few points that take precedence.

• Lasting impacts of the pandemic have kept more consumers online: Sixty-eight percent of consumers shop online more than anywhere else. 
• Inflation isn’t lowering consumer standards, but it is changing their preferences: Fifty-one percent of shoppers said they’re spending more time researching products and prioritizing a product’s quality when making their selection.
• Consumers continue to expect stellar product content and consistency wherever they find your brand online: The top method consumers use to research products before they buy is Amazon — not your website. 

Next Steps: Unpack More Consumer Research Insights

With the fog of a pandemic finally lifting — but predictions of a possible recession rolling in — this year’s commerce landscape will be nothing short of challenging to navigate for brands, retailers, and discerning consumers alike.

Remaining profitable, establishing a bigger customer base built on trust, and winning the digital shelf are all possible in 2023 — with the right insights.