Month: March 2023
Here’s Why Customers Want Store Brand Products | Salsify
Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good reason to consider cheaper alternatives. But the price isn’t the only thing drawing consumers to store...
Website Merchandising: What Is It and How Do I Manage It? | Salsify
There’s no comparison between looking at a product on a screen and exploring it in real life. But, with an increasing number of consumers choosing to shop online, ecommerce brands are tasked with creating rich, engaging experiences in 2D. How?...
Live Stream Shopping and Shoppable Video 101 | Salsify
The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged. If brands can capture attention in those eight seconds, they can convince users to interact with digital...
Ventana Research Names Salsify an ‘Exemplary’ Vendor in PXM | Salsify
Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research. Salsify was recently named an “Exemplary” vendor in a new Ventana Research market report, “2023 Product Experience Management (PXM) Value Index,”...
Ecommerce Growth: How To Build a Revenue Growth Strategy | Salsify
Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised? But as a North Star...
3 Ways to Increase Your Retail Media Efficiency
If you keep up with e-commerce news, you already know retail media is taking the industry (and perhaps larger advertising world) by storm. Need proof? In just five years, retail media has accomplished what took digital ads 14 years and...
eCommerce CAC: Customer Acquisition Cost Formula, Calculations, and Benchmarks
Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term. The question is how to calculate cost per acquisition to ensure you are doing both, then using those...
How To Collect and Leverage Customer Experience Data | Salsify
Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online. With a click of a button, a consumer sitting in their living room can take a short quiz,virtually try on frames, and order...
New Report: RMNs Offer Full-Funnel Advertising
Consider this: Digital ad spend took 14 years to go from $1 billion to $30 billion. Even social media took 11 years to grow as an advertising channel. Retail media’s journey to the top? Just five years. No doubt, retail...
What Amazon Shopping Trends Can Teach Us About Ecommerce | Salsify
Just as the vast biodiversity of the Amazon rainforest can often serve as a microcosm of the planet’s broader ecology, the sheer scale of Amazon.com’s operation can also provide some insights into the behaviors and trends shaping the global economy....