Making the Most of Affinity Audiences in Google Ads (Practical Tips)
Discovering who you should target with your ad campaigns is a really big challenge for advertisers….
Time for Holiday Prep Already? You Bet.
Is it time for holiday planning already? You better believe it. It may seem like overkill…
44-Point Google Ads Audit For Ecommerce (+checklist)
Last Updated on August 5, 2022 If you’re using Google Ads, you will wonder at some…
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How Can Retailers and Brands Build Better Relationships? [Download] | Salsify
The line between retailers and brands will continue to blur for consumers, making close collaboration essential…
How to Adapt to the Latest Retail Technology Trends | Salsify
In today’s evolving commerce marketplace, being agile is critical to long-term growth and success. According to…
How To Prioritize the Right Customer Touch Points | Salsify
The digital world is made up of a complex combination of different channels. In this increasingly…
Everything You Need to Know About Google Marketing Platform
What is Google Marketing Platform, how does it compare to Google Ads, and why should we…
You Choose: Free Shipping vs. Lower Prices
Which would you rather choose: a $49 product with free shipping or the same product for…
Collaborating Effectively: 5 Best Practices for Brands and Retailers | Salsify
By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and…
7 Strategies To Leverage Customer Match In Google Ads
Last Updated on July 26, 2022 Google’s Customer Match allows advertisers to leverage customer data to…
How To Improve Customer Retention With Enhanced Shopping Experiences | Salsify
Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate,…
Google Ads Audiences: Leverage the Right Audience for Your Ads
Last Updated on July 15, 2022 You heard Google Ads audiences work great, but don’t know…
20 Popular Shopify Stores to “Copy” for Success
Share via: If you’re looking to start a Shopify store of your own, it won’t hurt…
How To Win the Amazon Buy Box | Salsify
After much research and comparison, a shopper has narrowed their selection to your product and two…
Amazon Prime Day Recap, Day 2
Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity…
Best Shipping for Small Businesses: How to Create a Successful Shipping Strategy
Share via: Your small business is unique. That’s why it’s important to have a solid shipping…
Ecommerce Chatbots 101: Are They Actually Valuable to Customers? | Salsify
Humanity has long been fascinated by the prospect of developing a machine that can accurately mimic…
Amazon Prime Day Recap, Day 1
Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity…