Author: Contributor

Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a…

  It’s never been more important to highlight product quality online. With digital experiences becoming a…

Much has been made about the omnichannel approach as a way to improve the shopper experience…

Marketers have long known what influencers and sellers are just now discovering: Content is king. Consumers…

There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price…

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia,…

Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must.  Even if…

Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the…

  The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial…

You don’t have to be a marketer to know that the success of any campaign hinges…

As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably….

The consumer journey is truly one of the driving forces of the e-commerce industry. How consumers…

Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on…

It won’t be far-fetched to say that in online shopping, product images are the most important…

Brands and retailers know better than anyone — one bad apple can ruin the whole bunch. …

With the new year upon us, brands worldwide are brainstorming ways to reconnect with current customers and attract…

Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget,…

And it is a BIG storm. Are you ready?  As of June last year, inflation has…