Category: Australian eCommerce

5 Insights from Forrester’s Predictions 2023 Commerce Report

Will 2023 finally give digital businesses a reprieve from the pandemic-fueled madness of the past two years? Or are we slated for more of the same?  Forrester’s Predictions 2023: Commerce report claims “2023 will be the year commerce operations take...

/ December 9, 2022

How To Use Google Ads For B2B Ecommerce

Last Updated on December 9, 2022 If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique...

/ December 9, 2022

Forrester’s 3 Characteristics of Winning Retail Media Networks (RMNs)

Despite the billions of dollars poured into digital advertising over the past several years, retail media is still in its first inning. That’s what Forrester claims in its report, The Trifecta That Makes a Best-In-Class Retail Media Network. According to...

/ December 8, 2022

5 Brands and Retailers With Awesome Social Media Strategies | Salsify

The best brands and retailers have meticulous social media strategies that ensure they post the kind of content their audiences want to see.  Social media offers huge growth opportunities. According to research from Sprout Social, one in three shoppers use...

/ December 8, 2022

Facebook Ads for Ecommerce: 4 Steps to Boost Your ROI

Share via: Advertising your online business is critical to bringing in new customers and building brand awareness. Our guide to Facebook ads for ecommerce will show you how to include it as part of your overall marketing strategy. Facebook Ads...

/ December 7, 2022

Salsify Certification Program Launches Enhanced Content Training | Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf. The Salsify Certification program just launched its latest installment: the Salsify...

/ December 6, 2022

How to Use Smart Bidding in Google Ads

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding strategies that heavily use Google’s automation to find potential customers for your business. Google likes to push Smart Bidding...

/ December 2, 2022

ChannelAdvisor and CommerceHub Named Top Channel Management Providers by Digital Commerce 360

On the heels of the completion of the acquisition of ChannelAdvisor by CommerceHub, ChannelAdvisor – a CommerceHub company, and CommerceHub were ranked as the No. 1 and No. 2 channel management providers in the 2023 Digital Commerce 360 Leading Vendors...

/ December 1, 2022

The Complete Guide to Ecommerce Advertising

Share via: Ecommerce advertising is a huge industry and constantly evolving alongside social and technological changes. This makes it hard to stay up to date on current trends and best practices, especially while trying to run a business. The bright...

/ December 1, 2022

4 Product Content Management Tips | Salsify

Between the seemingly endless number of new channels and technologies, the options consumers have to engage with brands seems to expand continually — and consumers love it. Brands have no choice but to adapt their product content management strategies to...

/ December 1, 2022