Category: Australian eCommerce

Taking A Fresh Look At Amazon For Established Sellers

Author By Miva    | Posted on • March 23, 2021 “Should we fear it? Should we love it? I think it’s like a fearful respect. It’s amazing in some ways terrifying and others, but it’s definitely not something you can ignore.” That’s...

/ March 23, 2021

5 Digital Commerce B2B Trends for 2021 | Salsify

As we reflected on 2020, we realized the year challenged, accelerated, and defied a lot of expectations we had for business-to-business or B2B trends. Now, your buyers are likely more sensitive to issues of ease, speed, and safety. They need...

/ March 23, 2021

This Brand Was Ahead of the D2C Game. Then E-Commerce Marketplaces Changed the Rules

In 2000, when many brands were still heavily focused on traditional wholesale channels, one manufacturer saw a different kind of opportunity.  Although e-commerce was still in its infancy, casando already had its own webstore and was selling products online. It...

/ March 22, 2021

How Cuisinart Scaled Its Digital Shelf Program With CommerceXM | Salsify

“We once thought Salsify would just be a data-management system, but it turned out to be so much more.”— Michael McNultySenior Ecommerce Marketing Manager, Cuisinart When you’re a well-established brand with thousands of products and millions of customers, you may...

/ March 22, 2021

The Online Opportunity for Alcohol Brands in 2021

It’s no secret that the COVID-19 pandemic has had a seismic impact on the world of e-commerce. By some accounts, the pandemic accelerated e-commerce adoption five years into the future in a matter of months.  Nowhere was this acceleration felt...

/ March 20, 2021

A TikTok Ecommerce Strategy Can Drive Billions of Views | Salsify

Having a TikTok ecommerce strategy is a great way for brands to create a digital experience for consumers and advertise their products and services in a low-cost, organic way. TikTok’s tone and dynamic center around escapism, creativity, and entertainment, which...

/ March 18, 2021

Time to Test TikTok Ads for eCommerce? [2021 PPC Channel Highlight]

Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is.   TikTok is available in more than 150 countries, with users spending 476 minutes...

/ March 18, 2021

5 Benefits of an All-In-One Social Media Platform

Social media is a marketing mainstay, essential for building brand awareness, facilitating meaningful conversations with customers and driving sales.  Consumers who connect with companies on social media are likely to turn into buyers, with 90% of shoppers saying they spend...

/ March 16, 2021

One Year Later: How the Pandemic has Changed Digital Commerce

If you haven’t acted on these seven digital commerce learnings from 2020, they should be at the top of your to-do list for 2021.  In 2020, traditional consumer habits were disrupted and shopping online became the default way to buy....

/ March 16, 2021

What Is Omnichannel Marketing? | Salsify

Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless, seamless channel-to-channel interactions. This approach may sound similar to multi-channel marketing, but there are key differences to...

/ March 16, 2021