Category: Australian eCommerce

Amazon’s Price-Fixing Is Finally Taken To Court

Author By Miva    | Posted on • June 2, 2021 Ecommerce Resources Third-party ecommerce sellers stand to gain from the surprise lawsuit. On May 25, the Attorney General of the District of Columbia initiated a lawsuit against Amazon for many anti-competitive...

/ June 2, 2021

Google Marketing LiveStream 2021: Google’s Vision for a Better E-Commerce Future

Google traditionally assembles thousands of advertisers and partners this time of year to hear the latest and greatest announcements, innovations and predictions from Google at an event known as Google Marketing Live. It is a time to learn, reconnect with...

/ June 2, 2021

How to Set Up Conversion Tracking in Google Ads

Last Updated on June 2, 2021 If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know...

/ June 2, 2021

Here’s How One Major Brand Increased Walmart Sales By 100%

It started with a simple decision. The business operations team at Dynacraft was looking for someone to assist the brand as it transitioned from a strategy of strictly wholesale to direct-to-consumer. But unfortunately, finding the right partner proved to be...

/ June 1, 2021

How To Sell On Amazon: 7 Step Beginner’s Guide

Competition in the ecommerce space is fierce – especially when it comes to Amazon.  But that doesn’t mean you can’t be successful with it. I’ve written this guide to help you start your Amazon empire the right way. And, I’ve...

/ June 1, 2021

Product Page Best Practices for Brands [Download] | Salsify

The overwhelming majority (86%) of shoppers will pay more for a product when it comes from a brand they trust, according to the Salsify 2021 consumer research report. Trust starts with the product page. As shoppers move across the endless aisle...

/ June 1, 2021

Retail Media, Part 3: Getting Ahead With Advertising Automation

If you’re reading this, you already know how important retail media has become. Advertising on e-commerce sites offers a rare opportunity to reach consumers at the moments they’re ready to buy, and is fast becoming the preferred way to get...

/ May 28, 2021

3-Step Business Transformation Strategy (Part 3): Scale Your Marketing Efforts to Get More Customers Through

Author By Miva    | Posted on • May 28, 2021 Advanced Ecommerce Marketing Tips In our previous article, 3-Step Business Transformation Strategy (Part 2): Upgrade Your Ecommerce Systems to Scale, we discussed the second step in our sequence for strategically implementing digital...

/ May 28, 2021

Forrester Names Salsify a Leader in PIM Wave Report | Salsify

The consumer world has changed, and competition on the digital shelf now gives shoppers almost infinite options. This evolution has put increased pressure on brands to deliver engaging product experiences wherever their customers shop, making PIM a “cornerstone” of the...

/ May 27, 2021

The Content Advantage in Amazon Advertising | Salsify

Brand manufacturers shouldn’t see Amazon merely as an ecommerce channel — it’s an ecommerce necessity. But standing out on the crowded marketplace can be a challenge.  Salsify recently joined JBPx eCommerce Growth Summit to discuss how content fuels your Amazon...

/ May 25, 2021