Month: February 2021
New Forrester Report for Brands: How To Master Your Own Digital Destiny
If there’s one challenge all brands are experiencing right now, it’s this: Direct-to-consumer relationships are more influential, and important, than ever. Consumers have long preferred to purchase products directly from manufacturers when given the option. And now, according to recent...
What Is the Future of Omnichannel Retail? | Salsify
From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel touchpoints. In an omnichannel world, brands have to be omnipresent. But far too often, companies offer consumers...
Alibaba vs AliExpress: What’s Better For Sourcing Products?
Using Asia-based suppliers is one the most cost-effective ways to get products for your ecommerce business. Two platforms people use for product sourcing are Alibaba.com and AliExpress. You can also get suppliers from other parts of the world on Alibaba,...
9 Ways ChannelAdvisor Brand Analytics Boosts Productivity for Online Retail Teams
For a brand, monitoring online distribution channels can be a hassle. Online retail teams must regularly visit the sites they are selling on to ensure that all availability, price, search and content metrics are where they should be. The common...
4 Ways eCommerce Stores Deal With Lost & Stolen Packages
eCommerce has grown at an enormous pace in the wake of the pandemic, with online sales rising 55% year over year in July alone. Forecasts from Adobe predict that 2020’s year-to-date online sales will surpass 2019’s total sales for the...
A Better Way for Brands to Manage Retail Content, Part 4: Choosing a Retail Content Management Solution for your Brand
Customizing product information for different websites, retail partners and marketplaces can be a time-consuming task and error-prone task. Proper management of your product data can be critical to your success, helping you take control of data, expand your business, increase...
Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are...
2021 Sales Tax Trends in Ecommerce
Author By Miva | Posted on • February 9, 2021 Ecommerce Resources Miva Partners It’s no secret that COVID-19 has had a huge impact on ecommerce sales, as folks have hunkered down in their homes and ordered everything from televisions to...
Boost Amazon Performance Metrics With Product Content | Salsify
On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set out to find how important a role product content plays in...
Broad Match Modifier is Gone: Here Is What To Do Next
Last Updated on February 9, 2021 Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types, they’ve made yet another change. The short version: broad match modifier stops being a match type...