Month: March 2022
Multichannel Commerce Series: Fulfill Customer Expectations
This is the fourth installment in our new, weekly blog series on multichannel commerce. Missed the first few blogs? Read How to Connect to the Right Channels, Market at the Right Time and Sell Wherever Consumers Shop. In 2005, Amazon...
How To Build Successful Retail Partnerships: A Step-by-Step Guide | Salsify
If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important. Whether online or in-person, these allies are an essential part of your customer’s final...
Using Springbot’s Onsite Abandonment Feature to Grow Email Subscribers and Revenue
Turning anonymous website visitors into customers with personalized email outreach and data marketing. As much as technology has evolved, one aspect of marketing has stayed persistent, and it’s email marketing. It remains a tried and true marketing channel for ecommerce...
ChannelAdvisor’s Commitment to Diversity, Equity and Inclusion
Without question, 2020 was a tough year. The pandemic affected our global workforce, and, like so many other organizations, we had to learn how to shift to a virtual format to protect our employees and their health. The pandemic wasn’t...
3 Top Ecommerce Personalization Trends | Salsify
Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about their shopping habits. It probably goes without saying that an...
Multichannel Commerce Series: Sell Wherever Consumers Shop
This is the third installment in our new, weekly blog series on multichannel commerce. Missed the first and second blogs? Read How to Connect to the Right Channels and Market at the Right Time. Every brand dreams of consumers who...
Digital Shelf Benchmarks: What Does Great Performance Look Like?
For brands selling through retailer networks, the varying factors involved in end-consumer sales and overall brand awareness can sometimes feel difficult to control. To optimize revenue, margins and brand image, ChannelAdvisor believes in cultivating and strengthening these four pillars of...
How to Navigate the Impact of iOS 14 Tracking Changes
Greatly affecting the marketing world and how businesses are able to advertise on Facebook and Instagram, the recent iOS 14 update has been producing limitations for advertisers in its quest to protect consumer privacy. Below, we’ll discuss some iOS 14...
How to Use Shopify for Blogging
Share via: Running an ecommerce store on Shopify and want to add a blog? You can do it in a matter of a few clicks. It’s easy to use Shopify for blogging. We’ll show you how to create a blog,...
How to Use Chatbot Marketing to Grow Your Business
Over the past two decades, digital technology has revolutionized marketing. From social media to the use of machine learning and AI, digital marketing has changed how businesses operate and promote their products. Chatbots are just one of the latest eCommerce...