Month: May 2022

Here Are the Makings of a Viral Product | Salsify

Over the last couple of years, TikTok has become one of the most pervasive social media platforms — driving everything from what users wear to what they eat and buy.  According to Forbes, it was the most downloaded app for...

/ May 12, 2022

Amazon Prime Day 2022: How To Get Your Product Content Ready | Salsify

Few companies have their own distinguished, widely celebrated shopping holiday. Even fewer have one that’s as massively successful as Amazon Prime Day. (Then again, Amazon isn’t any old retailer.) Amazon Prime Day, the site’s annual two-day shopping bonanza, began in...

/ May 10, 2022

3 Digital Marketing Success Stories You Have to See

Sometimes, it’s easier to do something when you can visualize and emulate those who have gone before you. It’s the reason customer reviews are so important when consumers make a purchase. In the same way, success stories from companies similar...

/ May 6, 2022

Best Website Hosting for Ecommerce: 11 Options for 2022

Share via: If you’re planning on opening an online store, you’ll want to investigate ecommerce web hosts as part of your planning process. While hosted platforms like Shopify and BigCommerce handle the web hosting for you, if you’re building your...

/ May 6, 2022

The Ultimate Content Marketing Tech Stack You Need for 2022 Success

Creating a comprehensive content marketing strategy is no simple feat, but it’s vital if you want to ensure long-term eCommerce growth.  Having a wide online presence ensures you can stand out against the rest of your eCommerce competitors, gain visitors,...

/ May 5, 2022

4 Steps for Starting a DTC Business | Salsify

Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.  The DTC ecommerce model allows brands to cut costs, while also offering consumers the shopping experiences they seek. ...

/ May 5, 2022

The Top 6 Email Automations You Should Be Running To Increase Customer Engagement And Revenue

There’s a reason an estimated 82% of businesses use email automations to increase customer engagement and revenue. They typically see conversion rates up to 359% higher compared to their one-off email campaigns.  Automated email marketing is easy to set up....

/ May 3, 2022

6 Tips on How To Simplify the Path to Purchase Online | Salsify

“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf. Gone are the days when the path to purchase involved a single trip...

/ May 3, 2022