MAP vs MSRP: What’s the Difference?
There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price…
There’s no one savvier than the price-hunting consumer. Thanks to numerous marketplaces, search engines and price…
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia,…
Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must. Even if…
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the…
The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial…
You don’t have to be a marketer to know that the success of any campaign hinges…
As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably….
The consumer journey is truly one of the driving forces of the e-commerce industry. How consumers…
Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on…
It won’t be far-fetched to say that in online shopping, product images are the most important…
Brands and retailers know better than anyone — one bad apple can ruin the whole bunch. …
With the new year upon us, brands worldwide are brainstorming ways to reconnect with current customers and attract…
Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget,…
And it is a BIG storm. Are you ready? As of June last year, inflation has…
The world has never been more connected than it is today. We have real-time access to…
It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to…
Just over two out of 100 customers will put items in their digital cart and actually…
Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks…
This is the final installment in a three-part blog series on the 3 Global E-Commerce Tactics…
Marketing campaigns have been around in some form or another since at least the age of…
Are you losing Facebook sales? The short answer: yes! If Facebook Dynamic ads (DPAs) — or…
first installment on adapting to changing consumer behavior, and stay tuned for part three on driving…
Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory. This…
Share via: If you’re planning on starting an ecommerce store, or have an existing one and…
Share via: Inbound marketing for ecommerce is a fancy term for a relatively simple concept: getting…
Adam Ferrari is the executive vice president (EVP) of engineering at Salsify. Ferrari was an early…
This is the first in a three-part blog series on the 3 Global E-Commerce Tactics to…
The better your search engine optimization (SEO) is, the easier it is for customers to find…
The world of commerce has changed and will continue to evolve in accordance with shopping behaviors…
Content is an essential and foundational part of any successful e-commerce digital marketing strategy. Through content,…
The 2023 Shopify eCommerce Trends report is out, and one thing that is absolutely certain this…
Share via: If you’re considering using the Shopify ecommerce platform to power your online store, you’re…
Share via: If you’re thinking about opening an online store or operating one already, chances are…
Share via: Klaviyo is a popular platform for email marketing and automation. Few would fail to…
Share via: Electronics are one of the most popular product categories when it comes to reselling….
In anticipation of a recession, many companies in the retail sector are scrutinizing their information technology…
A great product page has many parts: A short, detailed page title; high-quality images and video;…
Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next….
Share via: If you’re thinking about shopping with AliExpress for the first time, you may be…
As far as marketing concepts go, the benefits of providing top-tier customer service are, generally speaking,…