Month: August 2021
Top Consumer Trends for Furniture and Home Goods Brands | Salsify
Homes have been forced to flex a new workout routine of their own as residents spend more time indoors. According to Home Advisor’s “State of Home Spending 2020” report, 70% of homeowners say that COVID-19 necessitated more home cooking, a...
How to Apply Omnichannel Marketing at Each Step of the Customer Journey
An omnichannel approach goes beyond using a variety of platforms to communicate with your target audience. Unlike multichannel marketing, omnichannel marketing requires each platform to play a unique role in your overall strategy. Your strategy, then, requires that all platforms...
7 D2C Apparel Brands Shaping the Future of Ecommerce | Salsify
What used to be the most important place for fashion and apparel brands? The dressing room. This small space used to be the only place where clothing shoppers made buying decisions. There was quite literally no other way to understand...
Salsify Launches New Adobe Commerce Connector | Salsify
Salsify just launched our new connector with Adobe Commerce and Magento Open Source, which will help brands natively leverage our product information management (PIM) capabilities to capture sales in the growing direct-to-consumer (D2C) market. The consumer world has changed, and...
Preparing for the 2021 Holidays, Part 1: Set Your Advertising Budget & Check It Twice
‘Tis the season to prepare for the onslaught of holiday shopping activity. This year, the annual holiday prep routine feels a little bit familiar … but much remains uncertain. At minimum, the recent rapid acceleration of e-commerce has drastically altered...
Email Marketing Calendar: Black Friday and Cyber Monday 2021
Cyber Weekend (starting Black Friday and ending Cyber Monday) is almost here. In those four days, billions of dollars of ecommerce revenue will be generated. Are you ready? A solid ecommerce marketing strategy involves email marketing, paid ads, and some...
The Noble Entrepreneur – Creating A Business Which Outlasts Trends
Author By Miva | Posted on • August 25, 2021 From the first pioneers who set about digitizing the world’s businesses, to the visionaries who leveraged digital efficiency into lucrative empires, leaders of ecommerce have faced a continually shifting playing field. But as Rick...
Connect 2021: The Leading E-Commerce Event of the Year is Back
The year’s best e-commerce event, ChannelAdvisor Connect, returns September 14-15, 2021! Registration is free and the entire conference is virtual, so you can join from the comfort of your own home or office. We had an amazing turnout last year,...
Top Consumer Trends for Beauty and Personal Care Brands | Salsify
In the State of Fashion 2021, McKinsey estimates that by the end of 2021, ecommerce accounted for 35% of the U.S. beauty and personal care industry, compared with 20% pre-crisis. IBISWorld also forecasts that this year, the industry revenue will...
What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth
The online retail market is getting more competitive by the day, and so is the digital marketing landscape. This means brands need to be on top of their PPC management and optimization, and be able to adapt to market changes...