Month: January 2023

What Is Recommerce — And What Does It Mean for Brands? | Salsify

Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re probably already familiar with the many benefits of recommerce. What Is...

/ January 31, 2023

How Inflation Is Impacting eCommerce Business and the Strategies You Need to Ride Out the Storm

And it is a BIG storm. Are you ready?  As of June last year, inflation has jumped by 9.1% — making it one of the most significant increases since the early 80s. As a result, customers and brands are already...

/ January 31, 2023

How to Sell Internationally

The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes.  The...

/ January 27, 2023

Content Marketing for Ecommerce | Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past...

/ January 26, 2023

The Average Conversion Rate for Ecommerce And How To Top It | Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo. Boost this...

/ January 24, 2023

Shoppable Media: The Power of a Partner Program

Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks into sales and website clicks into in-store purchases.  Many brands now choose to implement shoppable content solutions across their marketing assets for a wide...

/ January 23, 2023

2023 E-Commerce Series: Drive Excellent Digital Shelf Execution (Part 3)

This is the final installment in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior and the second on increasing product visibility...

/ January 19, 2023

How To Build an Ecommerce Marketing Strategy | Salsify

Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.). However, what a successful business approach to market looks like — to no surprise — has...

/ January 19, 2023

How to Drive Sales with Facebook Dynamic Ads [+ Examples]

Are you losing Facebook sales? The short answer: yes!  If Facebook Dynamic ads (DPAs) — or Meta’s Advantage+ catalog ads, as they are now referred to — aren’t a considerable part of your overall eCommerce Facebook strategy investment, then you’re...

/ January 19, 2023

2023 E-Commerce Series: Increase Product Visibility and Shoppability (Part 2)

first installment on adapting to changing consumer behavior, and stay tuned for part three on driving excellent digital shelf execution.  2022 was a year characterized by record inflation, leading consumers to shop smarter than ever. Plagued by economic uncertainty in...

/ January 17, 2023