Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re probably already familiar with the many benefits of recommerce. What Is…
And it is a BIG storm. Are you ready? As of June last year, inflation has jumped by 9.1% — making it one of the most significant increases since the early 80s. As a result, customers and brands are already…
The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes. The…
It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past…
Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo. Boost this…
Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks into sales and website clicks into in-store purchases. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide…
This is the final installment in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior and the second on increasing product visibility…
Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.). However, what a successful business approach to market looks like — to no surprise — has…
Are you losing Facebook sales? The short answer: yes! If Facebook Dynamic ads (DPAs) — or Meta’s Advantage+ catalog ads, as they are now referred to — aren’t a considerable part of your overall eCommerce Facebook strategy investment, then you’re…
first installment on adapting to changing consumer behavior, and stay tuned for part three on driving excellent digital shelf execution. 2022 was a year characterized by record inflation, leading consumers to shop smarter than ever. Plagued by economic uncertainty in…
Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory. This kind of digital transformation has changed the way consumers shop and encouraged retailers — both big and small — to keep up or lose…
Share via: If you’re planning on starting an ecommerce store, or have an existing one and you know you want to use the Shopify ecommerce platform, you may be wondering about Shopify vs. Shopify Plus. The main difference between the…
Share via: Inbound marketing for ecommerce is a fancy term for a relatively simple concept: getting shoppers to come to you. Like many things ecommerce, this concept is ever evolving alongside technology. For example, not many years ago, no one…
Adam Ferrari is the executive vice president (EVP) of engineering at Salsify. Ferrari was an early employee and chief technology officer (CTO) at Endeca and, subsequently, at Oracle and Crisply, where his research in data analytics has resulted in nine patents.…
This is the first in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Stay tuned for future posts on increasing your product visibility and shoppability and driving excellent digital shelf execution. The…
The better your search engine optimization (SEO) is, the easier it is for customers to find your ecommerce site or product page. More people on these web pages means more opportunities to engage, excite, and eventually convert them into paying…
The world of commerce has changed and will continue to evolve in accordance with shopping behaviors and markets. According to Statista, the market share of ecommerce sales worldwide has increased from 7.4% in 2015 to 19.7% in 2022. It’s predicted…
Content is an essential and foundational part of any successful e-commerce digital marketing strategy. Through content, you can engage consumers, build loyalty and trust, and drive sales. When done right, content marketing can help businesses reach their goals and grow…
The 2023 Shopify eCommerce Trends report is out, and one thing that is absolutely certain this year is that the only constant in commerce is change. And the only way forward is to lay the right foundation. One that allows…
Share via: If you’re considering using the Shopify ecommerce platform to power your online store, you’re in good company. It only takes a couple of hours (even less if you’re well-prepared) to get your store up and running. This step-by-step…
Share via: If you’re thinking about opening an online store or operating one already, chances are you’ve heard of Shopify–and maybe even considered it your platform of choice, but you may be wondering, “Is Shopify legit?” One of the most…
Share via: Klaviyo is a popular platform for email marketing and automation. Few would fail to find value in this clever and intuitive software, though that doesn’t mean it is the ideal choice for every ecommerce company. There are countless…
Share via: Electronics are one of the most popular product categories when it comes to reselling. In-demand items can fetch a good price, and the market for retro electronics is on the rise. Trading in electronics at local stores can…
In anticipation of a recession, many companies in the retail sector are scrutinizing their information technology (IT) budgets for efficiencies. It can be especially tricky to balance cutting costs with providing quality digital experiences that drive sales. The solution will…