Month: January 2023
What Is Recommerce — And What Does It Mean for Brands? | Salsify
Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re probably already familiar with the many benefits of recommerce. What Is...
How Inflation Is Impacting eCommerce Business and the Strategies You Need to Ride Out the Storm
And it is a BIG storm. Are you ready? As of June last year, inflation has jumped by 9.1% — making it one of the most significant increases since the early 80s. As a result, customers and brands are already...
How to Sell Internationally
The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes. The...
Content Marketing for Ecommerce | Salsify
It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past...
The Average Conversion Rate for Ecommerce And How To Top It | Salsify
Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo. Boost this...
Shoppable Media: The Power of a Partner Program
Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks into sales and website clicks into in-store purchases. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide...
2023 E-Commerce Series: Drive Excellent Digital Shelf Execution (Part 3)
This is the final installment in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior and the second on increasing product visibility...
How To Build an Ecommerce Marketing Strategy | Salsify
Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.). However, what a successful business approach to market looks like — to no surprise — has...
How to Drive Sales with Facebook Dynamic Ads [+ Examples]
Are you losing Facebook sales? The short answer: yes! If Facebook Dynamic ads (DPAs) — or Meta’s Advantage+ catalog ads, as they are now referred to — aren’t a considerable part of your overall eCommerce Facebook strategy investment, then you’re...
2023 E-Commerce Series: Increase Product Visibility and Shoppability (Part 2)
first installment on adapting to changing consumer behavior, and stay tuned for part three on driving excellent digital shelf execution. 2022 was a year characterized by record inflation, leading consumers to shop smarter than ever. Plagued by economic uncertainty in...