All posts by Contributor

Winning Product Pages Will Gain Customer Trust | Salsify

Salsify’s latest Consumer Research Report reveals important shopper insights into customer trust and product pages.  When asked the most likely reason for not choosing to purchase a product online: 31% of shoppers said, “not enough information or details provided.” 17%...

/ April 27, 2021

Get Ready for Amazon Prime Day 2021

The countdown is on. The promotions are coming. And the time to prepare is now. Yes — it’s that time again! After getting a later Prime Day date in 2020, Amazon Prime Day is back to its regularly scheduled cadence. ...

/ April 26, 2021

How to Choose the Best Fonts for T-Shirt Designs

Great designs sell t-shirts. There’s nothing outrageous about that statement—we all know it’s true. In the world of design, less is usually more. Minimalistic designs can pack more punch than overly intricate ones. Well, it’s hard to get more minimalistic...

/ April 26, 2021

Livestream Shopping Pros and Cons for Brands and Retailers | Salsify

Nordstrom recently launched its new livestream shopping channel with a virtual shopping event, which they unveiled to great fanfare. Before the event, I must have seen a half dozen ads and articles talking about it. Being someone who specializes in...

/ April 26, 2021

Ecommerce Blogging: The Ultimate Guide for Online Retailers and D2C Brands

Ecommerce marketing is a completely different animal than it was five (or even two) years ago. In the past, a blog was considered a nice-to-have, if it was considered at all. But these days, a marketing plan without an ecommerce...

/ April 23, 2021

Amplifi to Lead Salsify Implementation for Machimpex USA | Salsify

Machimpex USA, a manufacturer of automotive and household products, has selected Amplifi to support its implementation and enablement of the Salsify Product Information Management (PIM) system. Amplifi is a leading data management consulting firm offering strategy, solution delivery, and system...

/ April 22, 2021

3-Step Business Transformation Strategy (Part 2): Upgrade Your Ecommerce Systems to Scale

Author By Miva    | Posted on • April 22, 2021 Advanced Ecommerce In a previous article, 3-Step Business Transformation (Part 1): Improve the User Experience to Drive Topline Growth, we discussed the first step in our sequence for strategically investing in your...

/ April 22, 2021

Wix vs. Squarespace: Which is Best for Ecommerce in 2021?

If you’re thinking about starting an online store, but you can’t decide between Wix vs. Squarespace, then this is for you. There are so many platforms out there, all with their pros and cons. It can be difficult to decide...

/ April 21, 2021

WeWork and the Challenges of the “Visionary” Entrepreneur

Author By Rick Wilson    | Posted on • April 20, 2021 Ecommerce Resources A new documentary poses crucial questions for all business leaders Once a decade or so, a business comes along that seems to have a bigger dream than anything we’ve seen before. These “change the world” brand visions are typically driven by...

/ April 20, 2021

How Luxury Beauty Brands Can Build an Amazon Marketing Strategy | Salsify

Every decade welcomes changes to the personal care and beauty industry. The 1980s embraced neon clothing, voluminous hair, and bold makeup. The 1990s ushered in grunge clothing, crimped hairstyles, and dark lipsticks. With every decade, the industry is rewritten —...

/ April 20, 2021